INCA is a craft beer pub inspired by the Inca people and their culture. The idea for the bar came from a 30-day road trip through South America, made by the two owners in 2017.
I used lively colours inspired by Inca clothing and fabrics to pay homage to the tones of the Ausangate Mountains, located in the Peruvian Andes. The lines and letters of the logo also refer to, in a stylised way, the symbols of Inca art and imagery.
