About

From advertising agencies to product designer helping startup, my path has been shaped by curiosity and a knack for connecting dots others might miss.

The creative foundation

My career began in advertising, where I expected to follow a purely creative path. Instead, I discovered my talent for organizing chaos – landing me in project and account management at top Brazilian agencies.

The entrepreneur phase

In 2012, I founded Arquipélago, a creative collective connecting talented freelancers with small businesses that needed quality design but couldn’t afford traditional agencies.
Running Arquipélago turned me into a Swiss Army knife – copywriter, photographer, event planner, video maker, illustrator, and designer. More than new skills, each role taught me the nuances that make collaboration work.

The culinary detour

During a gap year in Australia, I trained professionally as a cook – surprising at how much it parallels design:

  • Prep work matters (mise-en-place)
  • Pressure reveals character
  • Teams succeed or fail together
  • Systems create consistency

My data-driven mindset combined with real entrepreneurial experience and a multidisciplinary approach allow me to bridge user needs and business goals to deliver compelling digital experiences.

The global perspective
My career map spans continents – from Brazil to Germany to the Netherlands, with stops in Canada and Australia. Each move added new languages (I speak six at various levels) and fresh ways to approach problems.

The design evolution

Since 2016, I’ve focused on UI/UX design, completing intensive training and applying my varied background to create more thoughtful, holistic designs.
The startup advantage
In fast-moving environments like Stream Analyze, my multidisciplinary toolkit lets me pivot quickly between roles, understand diverse perspectives, and connect technical capabilities to human needs.
My philosophy

Knowledge is power, data is key, and there’s beauty in simplicity.

I believe good design comes from understanding both business goals and user experiences – then finding the elegant solution where they meet.

What drives me?
The constant hunt for new challenges, skills, and problems worth solving. I’m at my best when learning something new and applying it to create meaningful solutions.

For more details and work experience, check my full resume.

FULL RESUME ↓